12th Annual CEO & Coordinator Breakfast Launches 2016 United Way Campaign

September 8, 2016 (Salisbury, MD) -- United Way of the Lower Eastern Shore recently held the 12th annual CEO & Coordinator Breakfast to officially kick-off the 2016 United Way “Make a Difference! LIVE UNITED” campaign season.  Hosted by Jim Perdue of Perdue Farms, the breakfast brought over 250 local business and community leaders together at The Bistro in the Commons at Salisbury University to hear uplifting speeches and updates about United Way’s community impact efforts on the Lower Shore.  
 
Dr. Janet Dudley-Eschbach, President of Salisbury University, opened the event with an official welcome.  Salisbury University generously sponsored this event for the fourth consecutive year, with volunteers from Salisbury University’s Student United Way, and performances from the University’s acapella group “Squawkapella.”  
 
Principal Salome Thomas-EL, National Education Expert and Educational Consultant to Dr. Oz, CNN, NPR and Oprah Radio, provided the keynote speech, emphasizing the importance of “Making a Difference” within the Lower Shore Community. Thomas-EL encouraged other local businesses and community leaders to increase their involvement with United Way.   
 
Mommé shared, “We are grateful for the opportunity to show the leaders in our community how our United Way is Making a Difference in the lives of our Lower Eastern Shore neighbors. Together, we are fighting for the Education, Financial Stability and Health of everyone in our community. ”
 
Following the breakfast, guests were offered a “Seeing is Believing” tour of United Way partner agencies The Life Crisis Center, Easter Seals and a Habitat for Humanity of Wicomico County build site, to gain a first-hand look at the impact United Way programs are having in the community. The day concluded with a training session and lunch for campaign coordinators.
 
About United Way of the Lower Eastern Shore: 
Now in its 72nd year, United Way of the Lower Eastern Shore continues to be the largest non-governmental source of funding for 74 critical programs in Wicomico, Worcester, Somerset and Dorchester Counties. United Way helps Eastern Shore residents obtain Educational Success by reducing the achievement gap between low and middle income students, Financial Stability by advancing the economic security of families and individuals in our community, and Good Health by improving access to and awareness of local health and wellness services. In 2016, United Way provided nearly $1.4 million to community programs and helped to change the lives of over 77,000 individuals. For more information, visit www.unitedway4us.org.
 
 
(L-R) Cole Taustin, Beth Reid, Kim Butler and Cathie Thomas gather for a photo before the start of the 12th Annual United Way CEO & Coordinator Breakfast.
 
(L-R) Jim Perdue, Chairman of Perdue Farms, Principal Salome Thomas-EL, National Education Expert and CEO Breakfast Keynote Speaker, and Kathleen Mommé, Executive Director of United Way of the Lower Eastern Shore pose for a photo prior to the start of the program.
United Way of the Lower Eastern Shore’s Board President, Rick Nelson, gives a heartwarming speech to the room.
 
Principal Salome Thomas-EL delivers the Breakfast’s keynote speech on “Making a Difference” by investing in the future of the Lower Shore community.