PNC Grant Helps United Way Bring Home Library Program

May 31, 2012 (Salisbury, MD)

The United Way of the Lower Eastern Shore recently announced the launch of a new program, Dolly Parton’s Imagination Library, delivering books to children in Wicomico, Worcester, Somerset and Dorchester Counties. The program will provide books at no cost to children under the age of five in participating counties. The PNC Foundation provided a $15,000 grant to the United Way to launch the Imagination Library project on the lower Eastern Shore. The funding was in support of PNC Grow Up Great, a $350 million, bilingual initiative to improve early childhood education.   
Upon registering for the program, a child will receive a high-quality, age-appropriate book delivered directly to his or her home each month until age five.  The goals for the United Way’s Imagination Library include promoting a love of books and reading in children, enabling every household to have books regardless of income level, encouraging family involvement, and better preparing children for entry into kindergarten.

“Building a home library, book by book, helps foster a love of reading that can last a lifetime,” said Jennifer Joseph, PNC Market Executive on the Eastern Shore. “PNC is committed to providing families with the tools and resources to help children be successful in kindergarten and life.”

United Way of the Lower Eastern Shore provides support for 60 local programs in Wicomico, Worcester, Somerset and Dorchester counties with a special focus on the impact areas of educational opportunities to help children succeed, financial stability for those in crisis, and healthcare for our aging and vulnerable populations. This year alone, United Way is impacting the lives of more than 100,000 people on the Lower Shore by providing over $1 million in funding to 26 local agencies.   To support United Way and the new Imagination Library, call 410-742-5143 or visit

The PNC Foundation, which receives its principal funding from The PNC Financial Services Group, Inc. (NYSE: PNC), actively supports organizations that provide services for the benefit of communities in which it has a significant presence.  The foundation focuses its philanthropic mission on early childhood education and community and economic development, which includes the arts and culture.  Through Grow Up Great, its signature cause that began in 2004, PNC has created a $350 million multi-year initiative to help prepare children from birth to age five for success in school and life.